Investigating the Impact of Social Media Usage on Academic Performance and Self-Esteem among University Students

Authors

  • Uroosa Jamil
  • Dr. Fayyaz Ahmed Anjum Associate Professor, Department of Psychology, Muslim Youth University, Islamabad, Pakistan.
  • Umer Fayyaz Anjum PhD Scholar, Riphah Institute of Media Sciences, Riphah International University Islamabad, Pakistan.
  • Mehmoona Rashid M.Phil. Scholar, Department of Psychology, Muslim Youth University, Islamabad, Pakistan.

DOI:

https://doi.org/10.55737/tk/2k25d.44107

Keywords:

Social Media Usage, Self-esteem, Academic Performance, University Students, Pakistan

Abstract

This article examines how social media use influences Pakistani college students` educational success and vanity. Based on a 300-individual cross-sectional study, the findings display a sturdy inverse hyperlink among excessive social media use and educational success and vanity. The concept that immoderate social media use reasons mental suffering and educational disruptions is supported with the aid of using the reality that scholars who used social media greater regularly expressed decrease vanity and worse educational outcomes. The outcomes spotlight the need of virtual literacy tasks in faculty environments. There is dialogue at the implications for destiny study, legislators, and educators. The paper concludes that Pakistani university students' academic performance and self-esteem are negatively impacted by excessive social media use. To lessen these effects and use platforms for beneficial purposes, interventions that encourage digital literacy and conscious usage are crucial.

Author Biography

References

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Published

2025-12-30

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Section

Articles

How to Cite

Jamil, U., Anjum, F. A., Anjum, U. F., & Rashid, M. (2025). Investigating the Impact of Social Media Usage on Academic Performance and Self-Esteem among University Students. The Knowledge, 4(4), 94-100. https://doi.org/10.55737/tk/2k25d.44107